Top 5 Fashion Games on iOS in Germany: Q2 2025 Performance

In the second quarter of 2025, the top fashion games on iOS in Germany exhibited varied performance trends in terms of downloads, revenue, and active users. Here's a closer look at each app's performance, based on data from Sensor Tower.

Skincare Time: Makeover ASMR saw its downloads peaking at around 9.2K in late April, with a gradual decline to approximately 4K by the end of June. The app maintained a stable base of weekly active users, starting at 18.2K and reaching over 22K in late April before tapering to 16.9K by the quarter's end.

Beauty Tiles: Story & Makeover experienced a steady increase in revenue, culminating at roughly $2.1K in the last week of June. Downloads saw a significant rise to over 5.4K in mid-April, stabilizing around 3.7K towards the quarter's close. Active users increased consistently, reaching over 10K by the end of June.

Merge Studio: Fashion Makeover enjoyed a peak in weekly revenue at $8.4K in mid-May, followed by a slight decrease towards the end of the quarter. Downloads showed fluctuations, with a high of 4K in mid-April and a decrease to about 2K in late June. Active users initially rose to 36.1K by late May before declining to 18.7K.

Makeup Stylist -DIY Salon game maintained stable download numbers, peaking at over 4.3K in mid-April and tapering off to about 1.8K by June's end. Active users remained high, starting at 55.8K and gradually declining to 46.4K over the quarter.

Merge Fashion: Romance Story saw revenue increase steadily, ending at approximately $1K in the final week of June. Downloads peaked at 3.5K in late May, while active users showed a resurgence, ending the quarter at 7.5K.

For more detailed insights and analysis, visit Sensor Tower's platform to explore comprehensive data on these and other apps.